What is it?
Search Engine Optimization is the process of improving your sites visibility in search engines. Performing SEO will bring your website’s search ranking up, but it does not happen overnight. The most important factor is discovering your client base and how they will both find and use your website.
Why aren’t I first?
Everyone wants their website to show up as the first hit on Google, but in order to do that, every piece of content (visible and invisible to users) needs to be analyzed and modified to ensure not only best indexing possible, but that your target audience is being reached. It takes a long time, generally weeks to months, in order for the content to be updated and for search engines to crawl and index your site. If you have to be at the top of the list, search engine optimization is a never ending process.